Scottsdale-based real estate platform 72SOLD has landed the No. 2 position on Inc. Magazine’s 2024 list of the fastest-growing private companies in the Southwest region, marking a milestone for a company that has rapidly expanded its national footprint with a novel approach to home selling.
The regional recognition comes amid 72SOLD’s continued momentum in reshaping how residential properties are marketed and sold. Founded by attorney and real estate veteran Greg Hague, the firm has drawn national attention with its promise to deliver a more streamlined and emotionally resonant home-selling experience, using a proprietary program that merges aggressive marketing strategies with a tight, time-bound sales process.
Revolutionizing Residential Sales
72SOLD’s rise reflects a larger trend in the real estate industry: a push toward consumer-centric, tech-enabled solutions that challenge legacy brokerages. The company’s model reduces the number of showings, limits time on market, and aims to generate higher offers by compressing the selling timeline and increasing buyer urgency. Since its inception, the platform claims to have assisted tens of thousands of homeowners in selling properties faster and, in many cases, at a premium.
The model has proven especially attractive in hot markets like Phoenix, Dallas, and Las Vegas, where 72SOLD has built strong partnerships with local brokerages and agents. In 2022, 72SOLD gained national visibility after forming a partnership with eXp Realty, extending its reach into all 50 states.
Recognition and Growth
72SOLD’s No. 2 placement on Inc.’s Southwest Region list is based on a two-year revenue growth rate that significantly outpaces most of its competitors. Inc.’s regional rankings spotlight innovative companies headquartered in Arizona, New Mexico, Oklahoma, and Texas that have demonstrated explosive revenue gains.
“We’re honored to be recognized by Inc. and proud of our team’s relentless drive to innovate the home-selling process,” said Greg Hague, founder and CEO of 72SOLD. “This recognition underscores our mission to simplify and elevate the selling experience for homeowners everywhere.”
According to Inc., the companies on the 2024 Southwest Region list had an average growth rate of 135%, with 72SOLD exceeding even that aggressive benchmark. The firm’s marketing-heavy approach and strategic agent partnerships continue to serve as a blueprint for other upstarts trying to differentiate themselves in a competitive residential landscape.
With its brand gaining national traction and its operational model proving scalable across diverse markets, 72SOLD is eyeing further expansion. The company has hinted at developing AI tools to support pricing strategies and predictive analytics, and it continues to invest in agent training and consumer outreach.
As it scales, the firm may also look toward vertical integration or strategic acquisitions to consolidate its position in the marketplace. Industry insiders suggest 72SOLD could eventually position itself as a major disruptor not just in sales strategy, but in how brokerages structure agent-client relationships.
For now, the company’s swift rise and prominent industry recognition underscore a shifting tide in residential real estate—one that rewards innovation, efficiency, and a relentless focus on the seller experience.
Sources: Inc. Magazine, HousingWire, Phoenix Business Journal
