The Continuum Company, a well-known luxury real estate development firm based in New York, has officially launched Continuum Realty, a new full-service brokerage division aimed at capitalizing on the company’s growing presence in South Florida. The announcement marks a significant expansion into the competitive brokerage space and signals the firm’s long-term commitment to the region’s booming residential market.
Continuum Realty will operate as the exclusive in-house brokerage for all Continuum Company developments, while also servicing third-party clients throughout South Florida. The firm will focus on high-end residential sales and new development marketing, with ambitions to eventually expand across Florida and other high-growth Sun Belt markets.
South Florida’s Appeal Spurs Strategic Move
Continuum Company’s decision to formalize its brokerage presence in South Florida reflects broader migration trends and demographic shifts that have accelerated since the pandemic. South Florida has experienced a massive influx of high-net-worth individuals and institutional capital, fueling unprecedented growth in both sales volume and luxury price points.
“Our work in Miami and Palm Beach has reached a scale where it makes sense to have a dedicated brokerage arm to manage our pipeline and elevate the buyer experience,” said Ian Bruce Eichner, founder and chairman of The Continuum Company. “Continuum Realty gives us the ability to maintain control of the sales process while offering something differentiated in the market.”
Continuum is best known in Florida for its iconic Continuum on South Beach, a luxury condominium development at the southern tip of Miami Beach. The company has several active and forthcoming projects across Miami-Dade and Palm Beach counties, with the new brokerage expected to anchor its marketing and sales efforts.
Brokerage Leadership and Talent Strategy
Continuum Realty will be led by seasoned industry professionals, though leadership details remain under wraps as of this writing. The firm is currently recruiting top-performing agents and new development sales experts, emphasizing experience with high-end inventory and international clientele.
By leveraging Continuum’s brand recognition and pipeline of luxury developments, the new brokerage aims to attract both buyers and brokers seeking a more curated and vertically integrated experience. The firm will also tap into proprietary data and buyer insights gathered across its portfolio to provide a tech-forward, client-centric sales approach.
Competing in an Intensely Competitive Market
South Florida has become one of the most hotly contested real estate markets in the country, with brokerage giants like Douglas Elliman, Compass, and The Corcoran Group dominating new development marketing. For Continuum Realty to gain traction, it will need to differentiate through exclusive inventory, white-glove service, and developer-backed expertise.
The firm’s strategy appears to lean into vertical integration—a model increasingly adopted by developers looking to maximize control over the sales process and margins. Continuum Realty is expected to deliver a boutique feel with the backing of a development powerhouse, a balance that could appeal to both sellers and agents frustrated by the bureaucracy of larger firms.
While the initial focus is squarely on South Florida, Continuum Company has not ruled out expanding its brokerage operations into other key growth markets. Sources close to the firm suggest that cities like Austin, Dallas, and Scottsdale could be next on the horizon, aligning with broader migration patterns and real estate investment flows.
“We believe the way forward in real estate is through integration,” Eichner added. “By aligning our development and brokerage capabilities, we can create a more seamless, rewarding experience for our clients and our team.”
As South Florida continues to attract investment, new residents, and global attention, the arrival of Continuum Realty underscores how developers are rethinking their role in the sales process—and how luxury brokerage itself is evolving.
Sources: The Real Deal, South Florida Business Journal, Bloomberg, Miami Herald
