Franklin Street, one of the Southeast’s most dynamic real estate advisory firms, has announced the promotion of Greg Matus to Executive Vice President, a significant elevation that underscores the firm’s ambitions for growth and market leadership. This strategic appointment places Matus at the forefront of Franklin Street’s national expansion efforts and reinforces its commitment to building a top-tier investment sales and advisory platform.
A Veteran Leader with Proven Success
Matus, who previously served as Senior Vice President of Investment Sales, brings more than two decades of commercial real estate experience to his new role. Since joining Franklin Street in 2015, he has been instrumental in driving the company’s investment sales division, particularly in South Florida, where he developed a strong brokerage team and cultivated a loyal client base.
“Greg has consistently demonstrated leadership, mentorship, and a deep understanding of the market,” said Andrew Wright, CEO and Managing Partner of Franklin Street. “His promotion to Executive Vice President is both a recognition of his contributions and a strategic move to scale our services across more regions.”
Expansion and Integration at the Core
As Executive Vice President, Matus will lead key initiatives to enhance collaboration among Franklin Street’s business lines—investment sales, leasing, capital advisory, and insurance services. His leadership is expected to play a pivotal role in unifying these services under a more integrated client offering, especially as the firm accelerates its expansion across the Sunbelt and beyond.
Matus’ appointment comes at a time when Franklin Street is investing heavily in its talent infrastructure, technology platforms, and cross-market connectivity. The company aims to position itself as a next-generation real estate services provider, one that leverages both scale and specialization to compete with national firms while retaining boutique-style agility.
A Focus on Culture and Training
In addition to spearheading business growth, Matus will oversee leadership development and recruitment across Franklin Street’s offices. Known for his commitment to mentorship, he is expected to expand the firm’s training programs and elevate its culture of collaboration.
“I’m honored to step into this new role and help guide Franklin Street through its next phase of growth,” said Matus. “We’re building something special—a company where talent thrives, and clients benefit from truly holistic service.”
Positioning for Market Share and National Reach
With commercial real estate markets undergoing rapid shifts—from interest rate uncertainty to evolving asset class performance—Matus’ promotion is well-timed. His track record in navigating complex transactions and fostering long-term client relationships positions him to help Franklin Street capture greater market share across multifamily, retail, and mixed-use sectors.
Franklin Street currently operates in major Southeast markets including Tampa, Atlanta, Fort Lauderdale, and Miami. Under Matus’ expanded leadership, the firm is eyeing new offices and acquisitions to support its growing roster of institutional and private clients.
Sources: The Real Deal, South Florida Business Journal, GlobeSt.
