In a bold move that signals continued growth and ambition, SERHANT., the tech-forward real estate brokerage founded by entrepreneur and media personality Ryan Serhant, has opened a new office in Naples, Florida. The expansion marks the brokerage’s fourth Florida location, further anchoring its presence in the Sunshine State and bringing its high-octane blend of luxury service and media-driven sales tactics to one of the nation’s most exclusive housing markets.
Located in the coveted Bayfront area, the Naples office is more than a transactional outpost—it’s a statement of intent. SERHANT. is not only entering a competitive, high-value market, it is also aligning itself with a city that has quickly become a magnet for high-net-worth individuals, global investors, and retirees looking for elite beachfront living. The opening underscores a larger strategy to grow SERHANT.’s national footprint by targeting key luxury enclaves—and doing so in a way that reimagines how brokerage brands interact with modern clients.
Why Naples? A Natural Fit for SERHANT.’s Luxury DNA
With a median home price above $600,000 and ultra-luxury estates in Port Royal and Old Naples regularly exceeding $20 million, Naples is fertile ground for premium real estate brands. The city blends old-world prestige with new-world capital, attracting buyers from New York, Chicago, and abroad, many of whom are already familiar with the SERHANT. name from its New York City roots and media exposure.
“Naples represents a significant step in our mission to bring a new level of service and innovation to luxury real estate,” said Ryan Serhant in a company statement. “We’re excited to collaborate with local experts to deliver unparalleled experiences to our clients.”
But beyond the palm-lined streets and waterfront views, Naples also represents a strategic growth opportunity. As remote work and lifestyle-based relocations accelerate post-pandemic, Florida remains a top relocation destination for wealth migration. SERHANT. has been investing accordingly, expanding into Miami, Delray Beach, and Tampa, and now Naples—each market chosen for its synergy with the brand’s upscale, tech-savvy clientele.
The Power Duo Behind the Naples Launch: Matt and Megan Chionis
Central to SERHANT.’s Naples launch is its partnership with the Naples Concierge Group, led by real estate power couple Matt and Megan Chionis. Previously with Compass, the duo brings more than $135 million in career sales and a reputation for white-glove service across the Gulf Coast. In 2023 alone, they closed more than $33 million in deals.
The Chionis’ decision to join SERHANT. was driven not by commission splits or brand cachet, but by alignment in vision. “SERHANT. was the only brokerage that offered the tools and technology to support our drive to provide an elevated level of experience that our buyers and sellers deserve,” they shared in a statement. “The customer is all that matters.”
Their team has already built a distinctive presence in the Naples market by offering more than just real estate services. Through their bespoke concierge program, the Naples Concierge Group provides clients with end-to-end lifestyle solutions: luxury property management, home renovation oversight, furnishing consultations, exclusive access to yacht charters and private jets, and even local vendor discounts for new homeowners. It’s a full-service, post-closing ecosystem designed to match the expectations of Naples’ discerning clientele.
This hyper-personalized approach meshes seamlessly with SERHANT.‘s philosophy of redefining the traditional brokerage experience—and with the brokerage’s robust marketing and branding support, the Chionis duo is positioned to scale their reach significantly.
A Next-Generation Office Experience
SERHANT.’s offices are known for blending aesthetics with utility, creating spaces that serve as content studios, collaboration hubs, and community outposts. The Naples location continues that trend.
Located in Bayfront, a picturesque, Mediterranean-style waterfront development that includes upscale restaurants and boutiques, the new office offers visibility in one of Naples’ most high-traffic districts. More than a workspace, it’s a content engine—a setting for video shoots, client events, social activations, and digital campaigns that amplify agents’ reach far beyond the city limits.
“Our offices are more than just places to conduct business; they’re physical expressions of our culture,” said a SERHANT. spokesperson. “They’re designed to inspire creativity and facilitate connection—between agents, clients, and the broader community.”
Unlike legacy brokerages where offices function solely as quiet transaction centers, SERHANT. envisions its spaces as media studios and platforms. This approach is rooted in the company’s larger vision: that real estate is not just about transactions, but storytelling—and that agents are not just salespeople, but brand builders and content creators.
The SERHANT. Strategy: National Growth, Local Expertise
SERHANT.’s expansion into Naples comes at a time when the brokerage is accelerating national growth. In recent months, the firm has entered several new markets across the U.S., including North Carolina, Arizona, and Pennsylvania. As of Q1 2025, SERHANT. boasts over 600 agents nationwide—77 of whom were onboarded in the past three months alone.
At the core of its strategy is an integrated tech stack powered by proprietary platforms like ID Lab (branding and design), ADX (advertising and syndication), and SERHANT. Studios (video production and media marketing). These platforms are available to all agents within the company and are a major draw for top-performing teams like Naples Concierge Group, who seek to level up their marketing without outsourcing to third-party vendors.
“Our agents don’t just get a CRM and a desk—they get a full production studio, an in-house ad agency, and a design team that would rival any creative agency in New York or L.A.,” said Ryan Serhant in a recent interview with Inman. “That’s the future of real estate.”
This infrastructure has helped the firm carve out a unique niche in the brokerage landscape—somewhere between a luxury real estate company and a modern media platform.
Luxury Market Momentum and What’s Ahead
The timing of SERHANT.’s Naples launch aligns with renewed momentum in the city’s high-end housing market. According to recent data from the Naples Area Board of REALTORS®, overall inventory is gradually rebounding, but prices in the $2 million–plus category remain strong amid steady demand from wealthy out-of-state buyers.
Luxury sales in Naples have seen a 12% year-over-year increase as of Q1 2025, with the beachfront and golf course communities outperforming the broader market. Industry insiders point to tax-friendly state policies, mild winters, and the region’s tight-knit, reputation-driven ecosystem as reasons the market remains resilient even amid rising interest rates.
As SERHANT. settles into the Naples landscape, the firm plans to leverage this momentum not just to transact—but to lead. The brokerage is expected to announce community partnerships, lifestyle programming, and local events aimed at establishing its brand presence beyond real estate.
“Naples is a sophisticated market,” said Megan Chionis. “People here expect more than just a showing and a closing—they want curated experiences, long-term relationships, and exceptional service. That’s exactly what we’re delivering.”
With its Naples launch, SERHANT. is proving that it’s not just riding the luxury real estate wave—it’s helping shape its next evolution. By blending high-touch service with high-tech tools, and pairing top-tier talent with national branding muscle, the firm continues to push the boundaries of what a modern brokerage can be.
Sources: Inman, HousingWire, Naples Daily News, Florida Weekly, SERHANT. press release, Naples Area Board of REALTORS®
